Dear Coca-Cola

Dear Coca-Cola,

Thank you for your “Happiness Machine” viral / video / whatever-you-want-to-call-it…

It may have been around a while and been blogged about by loads of people  (thanks to all the bloggers too, here, here, and here), but when I stumbled across it again recently it made me smile again – so I watched it again and it made me smile again. Thank you Coke for being aware how important it is to demonstrate your brand essence, not just claim it in some flashy CGI ad. And thank you (and your design agency – Turner Duckworth) for your summer cans – they’re sublime.

Ned

UPDATE: Just came across this entry on Mashable – makes for an interesting follow-up read:

How Coca-Cola Created Its “Happiness Machine” (Interview)

About these ads

One thought on “Dear Coca-Cola

  1. Pingback: Dear Coca-Cola « Ned says thank you

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s