Dear Coca-Cola,
Thank you for your “Happiness Machine” viral / video / whatever-you-want-to-call-it…
It may have been around a while and been blogged about by loads of people (thanks to all the bloggers too, here, here, and here), but when I stumbled across it again recently it made me smile again – so I watched it again and it made me smile again. Thank you Coke for being aware how important it is to demonstrate your brand essence, not just claim it in some flashy CGI ad. And thank you (and your design agency – Turner Duckworth) for your summer cans – they’re sublime.
Ned
UPDATE: Just came across this entry on Mashable – makes for an interesting follow-up read:
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