Dear Stella Artois

Dear Stella Artois ,

Thank you for not being afraid to fail and for launching Stella Artois Black. After the launch in 2007 and subsequent withdrawal of Stella Bock and Peterman Artois (as shown in the wonderfully elegant “La Famille Artois” font below) you might have become a little down-hearted about your chances of success. To be honest I think you would have been right to have been pessimistic as I’m not overly convinced by the Stella Artois Black proposition, but I admire your perseverance and adherence to Henry Ford’s premise that “Failure is only the opportunity to begin again more intelligently.”

I wish you good luck.



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