Thank you for your 125 years Anniversary packaging. It’s a real celebration of your past and as with almost any “retro” branding, communication, packaging or design, I absolutely love it.
I love most things “retro”, not because I think that the world was a better place before we all got a bit fancy and digital with our Macs and Quark (the program, not the cheese), and not because I don’t believe in progression and the future, but because I think that you have to strike a balance between the past and the future. Surely brands must take inspiration and joy from the work of all those incredibly talented, intelligent and dedicated people, not dismiss it as past its sell-by date. And thanks to The Dieline, from whom I’ve shamelessly borrowed this pictures.