Dear Fever Tree

Dear Fever Tree,

Thank you for showing us that innovation and redefining the category rules is not necessarily about coming up with a radically new (i.e. different) idea, but more often it’s about taking something that already exists, and simply doing it better…in your case, much, much better.

I think you’ve been what my cupboard of dust-gathering¬† premium spirits brands has been crying out for all this time…Susy Atkins at The Sunday Telegraph has it right when she writes…”Don’t spoil a superior gin by adding a sweet saccharin mixer – track down Fever Tree.”

Thanks Fever Tree.

Ned

www.fever-tree.com

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