Dear Fever Tree

Dear Fever Tree,

Thank you for showing us that innovation and redefining the category rules is not necessarily about coming up with a radically new (i.e. different) idea, but more often it’s about taking something that already exists, and simply doing it better…in your case, much, much better.

I think you’ve been what my cupboard of dust-gathering¬† premium spirits brands has been crying out for all this time…Susy Atkins at The Sunday Telegraph has it right when she writes…”Don’t spoil a superior gin by adding a sweet saccharin mixer – track down Fever Tree.”

Thanks Fever Tree.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s