Thank you for, once again, being enthralling and addictive TV. Brilliant and painful at the same time, without you, we wouldn’t have had Wagner’s: “Sometimes I fill like trow my hinds up in de air!”
But more importantly, thank you for being such a huge TV event that you inspire, I reckon, the creation of ads like this from Yeo Valley:
More than 140k views already. Not sure what is does for the brand, but it’s great to watch and it is different.
And this from Ikea:
Now that’s a thing of beauty and I think does do a lot for the Ikea brand…cool, young, beautiful party-people get their kitchens at Ikea.
I don’t think these wonderful ads, which both aired during your breaks over the weekend, would have been made without you, The X Factor, so thank you.
PS – Here’s Jona Lewie performing the original track from the Ikea ad on Top of the Pops
Read more about the Ikea ad here on popsop