Dear Lush

Dear Lush,

Thank you for being so smelly – when I’m out shopping, it makes me smile to know that you’re somewhere nearby, even though I cannot see you.

Lots of brands talk about “creating multi-sensorial brand experiences”, but you actually do it. In a big way.



Formidable. All the more so because it sums up what you are – fresh, smelly, stuff…

This is no case of pumping freshly-baked bread essence through the air-conditioning. It’s just you, making highstreets up and down the land just that little bit more fragrant.

Thanks Lush.



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