Thank you for being open 8am to 8pm on weekdays.
You’re not the sort of shop I want to go to at the weekend and, although the stuff you sell is important for going about day to day business in the office, you’re not the sort of shop that I want to go to during the middle of a working day. Stationery is important, but it’s not that important.
So the fact that I can go to you on the way to or on the way back from work, really means that you deliver against your brand promise. It really is easy.