Dear Direct Line,

Dear Direct Line,

Thank you for casting Alexander Armstrong in your most recent ad campaign – he’s a comic genius:

Those that like this should try to track down the BBC Radio4 version of Weak at the Top – with Armstrong as John Weak, Marketing Director of Smokehouse PLC. Written by Guy Browning (available here), Weak at the Top is a MUST listen / read for anyone that does, or has ever, worked in Marketing.

But thanks Direct Line, for not making the campaign / idea reliant on Armstrong – smart strategy in a world of celebrity misdemeanors. Plus we get to enjoy these:

And thanks for being brave enough to redirect your Paul Merton and Stephen Fry powered, remote controlled telephone and mouse into more recessive but critical roles for the denouement. Freshness with jingo-istic brand continuity guaranteed – nice.

Thanks again



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