Dear B&Q

Dear B&Q,

Thanks for giving me a right laugh just before I went to bed last night:

So simple, but so effective.

You pass the “why didn’t they think of that before” test (perhaps the most desirable consumer response to almost anything new) with flying colours.

OK, OK, schadenfreude is a fairly base form of humour. But it is funny all the same. And some of your scenarios do appear a little contrived – but we’re subliminally conditioned to that thanks to series after series of the undeniably popular You’ve been framed!, not to mention the legions of ads out there that paint an optimistically rosy and unreal view of the world / family life / going on holiday etc etc…

A little presumptuous, but I would like to thank you in advance for your second, third and fourth executions, that I very much hope you’ve already got in the can or are working on right now. I think you’ll need them to keep people interested.

Thanks again B&Q


PS – As I posted here, imitation is the sincerest form of flattery, so you won’t mind me posting this gem from the Shooting Stars team:

And one of the original execution from which Vic, Bob et al took their inspiration:


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