Dear Adidas

Dear Adidas,

Thank you for your brand architecture – it’s wonderfully fit for purpose.

Boiling it right down, it respects and celebrates the past, it delivers against the present, it looks to the future, it meets needs and motivations (both known and unknown) and it picks up volume as and where it can.

I love your Originals range – in particular your retro trainers:

I admire your Sport range:

I’m not that bothered by your Y-3 Style range, but I guess people are spending money on your stuff that otherwise they would be spending elsewhere, so it cannot be a bad thing, especially as you’re only a brand endorser.And thanks for staying true to your 3-stripes – you look like a family, but it’s very clear that you’re doing different things. Masterful.

Thanks again



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