Dear Coors Light,
Thank you for reminding us that if a brand is determined to own the generic macro benefit of the category in which it’s operating (in your case “Refreshment”), then it’s got to pull another lever in order to make itself stand out.
And humour is usually a pretty decent bet:
Van Damme’s customised denim-leisure-suit and white-socks-black-tassly-loafers combo (plus obligatory tously mullet) makes me laugh almost as much as what he’s saying.
The script is not quite as slick as the Old Spice Man, but Van Damme’s delivery is hilarious – maybe there is an Oscar in Muscles from Brussels after all…
PS – Here’s the Old Spice Man, just for good measure. Too many other blogs on him for me to add anything new.