Thank you for building a new “in-town” store immediately opposite our offices in Marlow, where Waitrose used to be…I am already eagerly anticipating:
- Scanning your shelves for the latest and greatest in the world of FMCG – this will be strategic shopping in its most convenient form ever!
- Being able to respond to the “can you pick up milk / bread / grog / dinner for 12 on the way home” 5.30pm text message without those unwanted feelings of vexed inconvenience tinged with resentment
- Buying your Swiss Fondue which, although deeply under-trading in the authenticity of the Emmi version I can get from Ocado, I prefer
Thank you Sainsbury’s, for your polite letters keeping us up to date with how your building works are getting on. It’s good to know that you’re on-track and that you’ll be opening at the end of November.
Brand touchpoint, positively touched. Good one.
I do suspect that your courtesy hails from multiple previous bad experiences with out-raged local residents from which you’ve learned the art of damage limitation, but it’s appreciated nonetheless.
And thank you for giving us peep-hole windows – at both adult height and child height – in the colourfully boarded up front façade, so that we can peer in and see your progress for ourselves. An unnecessary, but very nice touch.
And I suppose I should also thank Waitrose on your behalf.
If they hadn’t forgotten to renew their lease (what a cock-up):
- You wouldn’t have been able to snap up this prime site
- They wouldn’t have had to move down the road to a lesser but nonetheless acceptable site.
- You wouldn’t have been able to knock down everything but the listed façade to build something much bigger and better
- And the residents and employees of Marlow wouldn’t now be looking forward to being able to choose between the two of you.
Everyone’s a winner!
Except Waitrose, or more specifically the bod who forgot to renew the lease.