Dear Waitrose,

Dear Waitrose,

Thank you for proving that fresh is not always better than ambient.

Your fresh French Onion Soup is good, it’s really good:

But your tin of French Onion & Cider Soup is truly – and I mean really, really – outstanding:

And at half the price, what’s not to love?

Thinking about the difference between fresh and frozen reminds me of the “frozen fish is actually fresher than fresh fish because fresh fish is just frozen fish which has been defrosted for you” challenge that faces those brands that tend to go into the trolley when you’re tired, fed-up and just want to get home.

 

Thanks anyway Waitrose. When are you going to launch a cheese fondue?

Ned

 

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