Dear UPS

Dear UPS,

Thank you for being so proud of what you do: Logistics.

What a fabulous example of – marketing-speak bullshit-o-meter alert – tangibilising the benefit.

Or in normal speak, making it clear to people why you’re good.

You really do do loads of important stuff. It’s just that most of us don’t know about it.

Except now we do, thanks to your happy, smiley, shiny communication.

The thought of – say, Lafarge – penning an upbeat little ditty entitled “That’s Aggregates” makes me smile…



As does the thought of the board of Sage sitting around a piano trying to come up with a catchy jingle to accompany the words “That’s Accountancy Software”.

Thanks UPS. That’s twice you and your logistics have made me smile.




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