Dear Kraft (again),
Thank you for continuing to amaze me with your launch of Philadelphia with Chocolate (for which I thanked you previously here)
I just don’t get it.
But thanks for making me smile when I imagine what Jennifer Saunders’ reaction might have been upon receiving the script…something along the lines of: “So you want me to talk about how disgusting your product is and that’s how you’re going to get people to try it, right? OK. You’re the boss.”