Dear Kraft (again)

Dear Kraft (again),

Thank you for continuing to amaze me with your launch of Philadelphia with Chocolate (for which I thanked you previously here)

Your  faith in inverse psychology is puzzling, to say the very least.

I just don’t get it.

But thanks for making me smile when I imagine what Jennifer Saunders’ reaction might have been upon receiving the script…something along the lines of: “So you want me to talk about how disgusting your product is and that’s how you’re going to get people to try it, right? OK. You’re the boss.”

Thanks

Ned

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One thought on “Dear Kraft (again)

  1. Leo Field

    Nice one haha I know it’s making people try it though, apparently it’s very nice. It’s almost the most ridiculous but obvious thing that could come out of a Kraft Cadbury take-over; like they are slapping everyone in the face. Very good.

    Reply

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