Dear Paddy Power,
Thank you for courting controversy…and giving me a good laugh at the same time.
I feel like brands make ads knowing that they’re going to be banned (and that they’ll be getting lots of viral benefits anyway) all the time…
…But I cannot think of any off the top of my head.
I do, however, struggle to conceive that any of them can have been written as brilliantly as yours.
Your copywriter is a genius.
Thanks Paddy Power.