Thank you for showing us the glorious simplicity of insight based problem-solution innovation.
You see a problem, you solve a problem.
This time with Uppleva – an IKEA TV.
Simple. Practical. Functional.
I want it.
I know I’ll never get it.
The creative director of my household prefers stuff that’s old, impractical, totally unfit for purpose, but that looks like it’s got a story or two to tell…as do I, if truth be told.
But I want Uppleva all the same.
All that simplicity, practicality and functionality is beguiling.
Head says yes. Heart says no.
Please can you do a version that looks like it’s been rescued from a skip in Bradford-upon-Avon or Cheltenham or somewhere like that?
And thanks for re-running your glorious Kitchen spot, here in the full 3 minute version.