Dear Kellogg’s Rice Krispies Squares

Dear Kellogg’s Rice Krispies Squares,

Thank you for the glorious irreverence of “It’s all lies – they’re not even square!”

It makes me smile to think of a trendily-bespectacled, skinny-jeaned agency “creative” spinning around in their be-chromed desk chair, Rice Krispie Square in hand, sharpened pencil and blank A3 pad on their desk for hours and hours…before their moment of epiphany.

Entertaining or humorous communication that’s inspired by a product truth – or untruth in your case – is always strangely pleasing.

Isn’t it great when you’re wrestling with a brand and something that’s previously been hidden becomes the blindingly obvious?

And thanks for taking things to the next level with your cinema spot:

And this is even better.

Please, please, please tell me that you’ve some footage of someone licking their screen. Please!

Thanks again

Ned

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