Dear Specsavers

specsavers logo

Dear Specsavers,

Thank you for being the only thing with even the remotest iota of credibility to emerge from the abysmal Chelsea player Eden Hazard “kicks” ball boy debacle. In a Mexican wave of abhorrence, you’ve given me reason to smile with this press and digital ad:



Specsavers Ball boy


So-called pundits may claim that the ball boy was “entitled” to writhe around, but to my eyes the whole sorry affair was a microcosm of almost everything that’s wrong with English football (Twitter (ball boy), cheating (ball boy), play-acting (ball boy), too much money too young (ball boy and players), harassing the ref (ball boy and players), being congratulated for cheating (players), the media’s reaction, the FA’s reaction…need I go on?)

But enough of that.

Well done you Specsavers and your in-house team for seizing the day and doing something topical. You’ve got form:

Specsavers Korean Flag


I like this kind of thing.

It’s quick, on-brand, thinking. And demonstrates that not everything in Marketing has to be passed through a complex series of approval committees. So thank you – just goes to show that a fantastic core brand idea – which I thanked you for here – can just keep on running and running.

Talking of great brand ideas, Lynx (brand idea: boy gets girl) did a similar thing after Prince Harry’s exploits in Vegas.



Doesn’t work quite as well for me as it’s based on supposition (i.e. that HRH might have been wearing Lynx) which is usually somewhat dodgy ground to be on, but nonetheless made me smile at the time.

Anyone got a snappy (cringe-worthy) name for what this type of topical, reactionary marketing should be called? Newsflash Marketing?

Thanks again,




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