Dear Specsavers

specsavers logo

Dear Specsavers,

Thank you for being the only thing with even the remotest iota of credibility to emerge from the abysmal Chelsea player Eden Hazard “kicks” ball boy debacle. In a Mexican wave of abhorrence, you’ve given me reason to smile with this press and digital ad:

 

 

Specsavers Ball boy

 

So-called pundits may claim that the ball boy was “entitled” to writhe around, but to my eyes the whole sorry affair was a microcosm of almost everything that’s wrong with English football (Twitter (ball boy), cheating (ball boy), play-acting (ball boy), too much money too young (ball boy and players), harassing the ref (ball boy and players), being congratulated for cheating (players), the media’s reaction, the FA’s reaction…need I go on?)

But enough of that.

Well done you Specsavers and your in-house team for seizing the day and doing something topical. You’ve got form:

Specsavers Korean Flag

 

I like this kind of thing.

It’s quick, on-brand, thinking. And demonstrates that not everything in Marketing has to be passed through a complex series of approval committees. So thank you – just goes to show that a fantastic core brand idea – which I thanked you for here – can just keep on running and running.

Talking of great brand ideas, Lynx (brand idea: boy gets girl) did a similar thing after Prince Harry’s exploits in Vegas.

Lynx-Sorry-Harry

 

Doesn’t work quite as well for me as it’s based on supposition (i.e. that HRH might have been wearing Lynx) which is usually somewhat dodgy ground to be on, but nonetheless made me smile at the time.

Anyone got a snappy (cringe-worthy) name for what this type of topical, reactionary marketing should be called? Newsflash Marketing?

Thanks again,

Ned

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s