Dear Yoplait Perle de Lait,
Thank you for reminding me that making a memorable advert is just not enough…it’s got to be memorable for the right reasons, not the utterly baffling, bizarre and frankly ludicrous codswallop that stays with the viewer of your most recent ad:
Post-modern irony? Not sure to be honest.
Annoying? Oh yes.
Therefore memorable? Yes again.
Good for building what the brand stands for in the long term? Certainly not.
Thank you again.