Dear O2

O2 Logo

Dear O2,

Thank you for giving us the best line of advertising copy so far this year: “Carpe Diem. It means Grab the Frisbee“:

Whilst Be More Dog has given me a good old laugh, for which I’m grateful, it does feel a little bit “off-brand”. Where are the bubbles? Where’s the blue sky? Where’s the water? After all, you’ve spent 10 years establishing those codes, why go and throw them all away now?

But hang on a wee second Mr Brand Purist. (Not quite sure why I’m referring to myself in the third person here, nor affecting Scottishness…but anyway.)

As it happens I’m coming up to the end of my 24 month contract with you. And even after nearly 4 years with you, we don’t have much of a relationship.

You send me monthly emails telling me how much money you’re going to take from my account.

You send me texts informing me that I’ve got through my monthly 100mb data allowance – which seemed loads 23 months ago, but now just seems pitiful – and would I like to Bolt-on some more for only £3?

You send me PRIORITY Moments texts announcing concerts and other stuff, 99% of which don’t interest me, although are still worth receiving if it means I can get early dibs on Coldplay tickets like I did last year. (Barclaycard did the honours this year helping get my mother-in-law and I to Hyde Park to see The Rolling Stones.)

EE Logo


My current plan is to switch to EE (formerly Orange who I switched from to you to get my first iPhone), get a nice new shiny iPhone (possibly hanging on for the iPhone 5S rumoured for an October launch) and then get my home broadband through them too (with a nice new shiny router).

I’m fairly certain I can be bothered.

But this Be More Dog thing has piqued my interest. OK, so there’s no bubbles, but as your Priority Moments is not bad, I was intrigued to check it out. Which I did.

Be More Dog Landing Page

Hmmm. This O2 Refresh thing sounds good.

And there are the bubbles. Ahhh, that’s better.

And O2 Tu Go sounds kind of interesting.

O2 TuGo


So on-brand bubbles or off-brand cats and dogs but no bubbles, Be More Dog has alerted me to some service and product innovations that you’re offering that otherwise I would not have known about.

So perhaps you can thank Be More Dog for retaining me as a customer for another 24 months. Perhaps. No switch to EE. No hassle. New phone for me probably on a more expensive contract.

Which I’m guessing you’d classify as a success.

Thanks again





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