Dear Costa Coffee,
Thank you for your Coffee Coolers. I laugh in the face of an un-air-conditioned office when you’re just across the road, churning out these gorgeous grown-up slush-puppies.
Now I’m guessing that the weather impacts on your sales and that generally your core business (cups of coffee) dips a little over the summer. So what a fantastic product to be able to offer your consumers when the sun is shining.
I can almost see your needs map right now with Coffee Coolers proudly occupying one corner of the map, with the rest of your product portfolio deployed against the axes in a highly satisfactory manner.
But where to next? Where’s the white space Costa? Time for a new, broader map?
And thank you for your head-bopping ad from last year.
Attention-grabbing and catchy.
Or in marketing-speak, differentiated and memorable.
And what’s not to love about synchronised head-bopping?