Dear VW

VW Logo

Dear VW,

Thank you for embracing a perfect slice of 80s kitsch with your recent ad from the States, inspired by A-ha. As a child of the 80s, the visual reminder (I’ve heard the song countless times on the radio since the 80s, but not seen the video) makes me smile:

In general, “commentators” seem to be be a bit down on retro stuff, with the latest wave of 80s nostalgia getting it in the neck from many quarters…

But I never understand why…

People – i.e. real people out there in the real world, not those that sit at laptops dreaming up articles and news “features” – love a bit of nostalgia.

It makes us feel good to reflect on the past and reignite those positive feelings and memories.

So why knock it?

I suppose that it could be argued that nostalgia and all things retro lack dynamism, modernity and a sense of progression.

But there’s loads of that going on. All around us. All the time.

Why not just enjoy both?

BBC_world_service_logo

Anyway, thanks to you VW, and thanks also to The Why Factor, my current favourite podcast from BBC World Service – the edition on Nostalgia is well worth a listen…

Thanks again

Ned

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