Dear Sainsbury’s Basics

Dear Sainsbury’s Basics,

Thank you for giving me a laugh with the subversive on-pack copy on your Cream Cleaner:

IMG_3250In the absence of any product or packaging advantage – in fact in the presence of notable disadvantage – who can blame you for going down the road of subversive humour?


“Cleans, no added promises” doesn’t really convince in the same way as a big brand on-pack claims check list, but with nothing to lose, having a mild pop at the likes of Cif seems like a pretty sensible idea to me.

Thanks again




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