Thank you for Simon the Ogre…he’s fascinating to watch and so easy to empathise with (I pity him as much as a feel his pain), and as such he’s a highly insightful departure from the norm.
Thank you turning the usual Department of Tourism style Experience the mystery of Cyprus cliché that tends to appear at this time of year on its head.
What I really admire is how whilst breaking from the norm and standing out, you’ve also managed to keep so many of the traditional holiday codes, that are reflected (expected?) in advertising.
The pool, the beach, the clear blue sea, the happy kids, the delicious food and the inevitable attractive-wife-in-bikini* that The Sunday Times Travel section is so fond of – she features more weeks than not I reckon…
…Although unlike the editors over at The Sunday Times, you’ve been good enough to give her a face and the chance not to wear a white bikini.
And thank you to whoever did the music. Somehow, to my ear anyway, you / they have managed to combine Adele’s Someone like you with Keane’s (or should I say Lily Allen’s / John Lewis’) Somewhere only we know.
Good effort that.
*Also see Virgin’s Holidays Tanuary Sale. Although to be fair to them, they put the hunks in their trunks too: