Dear KFC

KFC LogoDear KFC,

Thank you for The KFC FriendshipBucketTest – what a wonderful and unique expression of the “Sharing” needstate that appears on pretty much every consumer needs / motivations “map” – usually on the right hand side.

A sophisticated psychologist would probably also thank you for successfully harnessing some of the memory structures formed by the ALS Ice Bucket Challenge…

ALS Ice Bucket Challenge…But I’m not sufficiently qualified to make that case. I just see it as a neat case of “Steal & Modify with Pride”.

And thanks for making me smile…the reaction to “it’s got to be that haircut” is priceless.



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