Dear Mulberry


Dear Mulberry,

Thank you for #MulberryMiracle – in my view you’re leagues ahead in the annual Xmas ad hullabaloo.

A good story told – or re-told with a dash of subversion and whole dollop of humour – can’t be beaten.

Thanks for not worrying about offending people, thank you for the cracker paper crowns and thank you for the line “smells amazing”.

New bags – like new trainers and new cars, and new shoes and new cricket equipment – but most importantly like new babies, really do smell amazing.

Thanks again



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