Monthly Archives: December 2015

Dear Scrabble

Scrabble LogoDear Scrabble,

Thank you for Anagram Lovers – an absolute triumph of beautiful cinematography of which Wes Anderson would have been proud.

Thank you for resisting the tempatation of advertising cliches – i.e. the good-looking-mum-and-dad-playing-scrable-with-their-good-looking-children shot.

Thank you for believing in the construct of anagrams as a representation of your brand – without that belief, you would never have been able to tell a story like this.

And thank you for being wonderfully random (crab diving Spaniard in Japan?!), just like the game itself.

And thanks for Anagram Christmas.

A good effort, but the kitsch kookiness that makes Anagram Lovers so charming gets lost in Christmas tweeness – in my view. Still made me smile though.

Thanks again



Dear Brittany Ferries

Brittany-Ferries-logoDear Brittany Ferries,

Thank you for the line “Curiosity – it can lead you anywhere” – what a wonderful, life-affirming sentiment. And as such, a highly compelling emotional space for a brand to occupy.

“Stay curious” has got to be one of the greatest pieces of advice that any parent can give to their child. I hope I can impart that in spades to our children.

And thank you for reminding me of France in the summer.

Ooh how I love a summer holiday with my family in France.

The hell of Lyon 645km, the disruption of having stop at every other Aire de Service, the nightmare of where’s the bloody peage ticket got to, the uncertainty of did I just get flashed by a speed camera and will it recognise my British number plate and the panic of Jane the SatNav lady losing the plot at a crucial approaching junction.


It all pales into insignificance and turns to joy as the memory does its stuff, replacing the short-term pain with a golden haze of loveliness.

Golden haze of loveliness well captured Brittany Ferries.

And thank you for reminding me of one of my favourite ads of all time, which incidentally I wrote about here:

Makes me blub everytime – and not even DIY SOS can do that.

Thanks again.