Monthly Archives: January 2016

Dear BP / M&S Simply Food

BP M&S Simply Food

Dear BP / M&S Simply Food,

Thank you for spotting an opportunity in the gap left by the tobacco display ban – and for filling it both elegantly and with a pleasing dose of karma.

BP - Tobacco ban replacementCiggies replaced by pharmacy – karma in action…and all pleasingly displayed in a back-lit pill shaped lozenge. Nice.

And so much nicer than the roller-blind of death that appears elsewhere.

Tobacco BanAnd thank you to your member of staff at the Family Farm services on the A34 just south of Junction 9 of the M40 who, albeit somewhat bemused and not only because of the ungodly hour in the morning, allowed me to take a picture whilst she was processing my Nectar Card.

Thanks again

Ned

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Dear Amazon Kindle

amazon kindle

Dear Amazon Kindle,

Thank you for giving me a right laugh with the recommendations you give me on my Kindle – a hilarious glitch in your otherwise pretty amazing algorthymic matrix.

When I flicked on last night, I actually laughed out loud, when confronted with this:

Yours Completely - Krista Lakes

Intrigued, I clicked to find out more:

Maids don’t ever get to go to the ball… do they?

Jace Connors:
Stretched thin from running a business and organizing a wedding, the last thing Jace needs is the world’s most eligible bachelorettes trying to sneak their way into his bed. When he meets Ella grooming the inn’s horses, though, she leaves him breathless. Jace knows that he can’t let her get away…

Ella McDaniels:
What starts as an almost-kiss in the barn ends up captivating Ella, even though she knows that the richly dressed Jace is out of her league. However, when he keeps showing up wherever she is, her attraction to him grows. And if she can outwit her wicked stepmother, she just might be able to dance with him at the wedding reception ball. There’s only one problem…

What if Jace is actually the groom?

Krista Lakes, if you’re reading, please don’t think that I’m laughing at you. No doubt there is strong market for the books that you write. And they are enjoyed by a great many people.

But Amazon, you made me laugh. Perhaps out of relief that even an organisation as slick as you can get it wrong sometimes. Phew.

You have done such a great job in the past with recommendations “inspired by my browsing history”, that when the first novel in Krista Lakes’ new series Billionaires and Brides pops up, my reaction is to wonder what the hell it is that I’ve been browsing for, and what books I have bought on my Kindle (perhaps unknown to me) to make you want to recommend her work to me.

Bill Bryson - The Road to Little Dribbling

All the books I buy are either about Innovation. Or are by Bill Bryson. Pretty much.

But the truth is that you’ve conditioned me to expect that you’re going make accurate recommendations. It goes with out say. It’s ingrained deeply into my expectation of you as a brand. So when you don’t quite manage it, it’s kind of funny.

Thanks again Amazon Kindle. For giving me a laugh, but also for helping me read more and read faster.

Ned

Dear Aviva

Aviva_logoDear Aviva,

Thank you for The Aviva Drive App Challenge…you’ve given us game changing innovation that’s a killer manifestation of a global brand vision and strategy. For a proponent of vision-led innovation like me, this is the stuff of dreams.

10/10 Aviva.

  • An innovation with that much sought after but rarely delivered Triple-Win of benefits: The Consumer Benefit (lower insurance premiums); The Brand Benefit (consumers now have a genuine reason to choose Aviva over the other 1000 brands that the comparison websites spit out); The Societal Benefit (safer roads)
  • An innovation that not only is a wonderful demonstration of your new global Good Thinking brand strategy / vision, but also has the potential to radically disrupt the car insurance category – for the better
  • An innovation that harnesses technology for a genuine consumer benefit – for real people in the real world as opposed to the 1% / early adopters who usually get this stuff

And what an execution – I love it. I really love it.

Malki’s line “I know I’ve got to prove myself now to win this competition” is beautifully reminiscent of what we hear on the Saturday night TV talent shows. Memory structures = tapped. Nice.

Cannot wait for the next installment, in which I anticipate and hope that you’ll communicate some more of the functional features of the proposition – i.e. “Aviva Drive is a free app that monitors your driving skills. Once you’ve driven 200 miles, you’ll get an individual driving score out of 10. Safer drivers scoring 7.1 or more could save an average of £150 on Aviva comprehensive car insurance – a saving which could be achieved by 44% of them”

Thank you again Aviva.

Ned

PS – And thank you for your Press Release – everything spelt, with perfect clarity, in less than a page. Lovely.