Thanks for re-showing this ad – it still makes me smile. I love the way you take the language of a Saturday night out and put it into orbit:
And thanks for being a really good example that demonstrates the differences between a Brand Positioning, an Advertising Idea / Platform and an Ad Execution.
Brand Positioning – Belonging
Advertising Idea / Platform – You know who your mates are
Ad Execution – Space
Space is my favourite, but here are 3 more Ad Executions – Explorer; Desert; Wild West – which further demonstrate the principle and also make me chuckle:
Despite these ads, the likelihood of me and my mates necking copious pints of Carling next weekend remains negligible I’m afraid. But that doesn’t matter as I suspect we’re outside your target market and it doesn’t mean that I can’t and don’t admire what you’re doing.