Tag Archives: Comparative advertising

Dear Audi

Audi LogoDear Audi,

Thank you for “piggy-backing with pride” and for using comparative advertising to both compliment and trump your competitors…

…So, so, so, so much more powerful than simply knocking them.

And thank you for putting the brand logo so beautifully at the heart of the execution. When the creative team came up with this device, they literally must have been doing back-flips of joy. For a week.

Thanks again

Ned

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