Tag Archives: Hate Something Change Something

Dear Honda (again)

Dear Honda (again),

Thank you for one of my most favourite ads of all time – I felt bad about not thanking you for this in my previous post thanking you, so here goes:

Hate Something, Change Something is a beautiful execution of your The Power of Dreams positioning (see here for where I thanked Carling for being a great example of the difference between Positioning, Advertising Idea and Ad Execution).

And thanks for your Hate Something, Change Something song – even 5 years on, that’s a tune I’ll happily whistle all day long.