Tag Archives: Lynx / Axe

Dear Specsavers

Dear Specsavers,

Thank for making me laugh time and again. Your latest iteration is no exception:

Your consistent commitment to the “Should have gone to Specsavers” idea is admirable.

But then again, why would you change such a brilliantly simple and winning formula?

Here are just some of my favourites:





The realisation that “Should have gone to Specsavers” was slowly but surely entering the common vernacular must have been wonderful – you have provided us all something to aim for.

Thanks again,


PS – I sort of thanked you when I was thanking Honda here, but  I fear my gratitude was insufficient. Your Lynx / Axe spoof is pure genius:


Dear Honda

Dear Honda,

Thank you for your seminal “Choir” ad from a few years back – it’s mesmerising (and you can’t beat the sight of a dog leaning out of moving car window, whatever the circumstances):

And thanks for being brave enough to allow yourself to be parodied. Not only must be nice to have proved the old adage that imitation is the sincerest form of flattery, but also what a bonus to have been able to lap up the additional impact bestowed upon you by 118 118’s version:

118 118 obviously realised they were on to winner, as they proceeded to do it again, injecting their own humour into their version of your award-winning “Cogs” ad:

While I’m on the topic I should also thank Unilever for their Spray More, Get More Lynx / Axe ad, and for having the foresight to let Specsavers do a similar thing. Both ads make me smile (and not just because of the girls in bikinis):

So thanks Honda and thanks Unilever – and your legal departments – for being wise enough to know that imitation is indeed the sincerest form of flattery. And thanks 118 118 and Specsavers for being willing to ask the question, thus proving that if you don’t ask, you don’t get.